Lifestyle, News

SM and DOLE Bring Freedom Through Opportunities this Philippine Independence Day

Araw ng Kalayaan Job Fairs happening at SM Malls nationwide

Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs during the Araw ng Kalayaan Job Fair last year.

As the nation celebrates the 128th Philippine Independence Day, SM Supermalls and the Department of Labor and Employment (DOLE) continue their long-standing partnership to bring meaningful employment opportunities closer to Filipinos.

This June 12, SM and DOLE will simultaneously mount Araw ng Kalayaan Job Fairs across 20 SM malls nationwide, bringing together employers, government agencies, and thousands of jobseekers in one of the country’s largest coordinated Independence Day hiring initiatives.

DOLE representatives join forces at the Labor Day Job Fair, helping bring employment opportunities and essential services closer to Filipino jobseekers nationwide

For decades, SM and DOLE have worked hand in hand to make jobs more accessible to communities nationwide. The strength of this partnership was evident during the Labor Day Job Fairs last May 1, when DOLE organized simultaneous job fairs in 15 SM venues, supporting more than 17,000 jobseekers and resulting in over 1,000 hired-on-the-spot (HOTS).

Job seekers participate in on-the-spot interviews with leading employers at the Labor Day Job Fairs nationwide last May 1.

The momentum continues in 2026. From January to May alone, the SM-DOLE partnership has already mounted 66 job fairs, served more than 57,000 jobseekers, which led to over 6,000 hired-on-the-spot, helping thousands of Filipinos take meaningful steps toward employment.

Jobs Today, Skills for Tomorrow

SM, DOLE, and partners cut the ribbon to open the Labor Day job fair last May

Beyond hiring, this year’s Araw ng Kalayaan Job Fairs will also feature upskilling opportunities in partnership with DICT, TESDA, Jobstreet, and industry partners. Job seekers can explore learning opportunities in AI, cybersecurity, digital marketing, data analytics, virtual assistance, and other in-demand skills designed to improve employability and prepare them for the future of work.

Real Opportunities. Real Stories.

Behind every successful job fair are stories of hope and transformation.

One hired-on-the-spot applicant shared, “Nung sinabi po sakin na Hired on the Spot po ako sobrang saya ko po. Kasi magkakaroon na po ako ng trabaho para sa anak ko.”

Another successful applicant said, “Ngayon natanggap na po ako sa Hypermarket, magiipon lang po, para ‘pag nakaipon na po pwede na po ulit makapag-aral.”

For SM Supermalls, the impact goes beyond filling vacancies. “Through our Job Fairs, we create access to jobs, skills, and brighter futures. Every applicant hired and every opportunity created reflects our commitment to helping Filipinos move forward,” SM Executive Vice President Joaquin San Agustin shared.

More Than a Job Fair

The Independence Day Job Fairs are designed as a one-stop employment hub. Beyond job opportunities, applicants can access government support services from NBI, SSS, PhilHealth, Pag-IBIG, DOLE and PESO offices, and other partner agencies, helping streamline employment requirements and make the application process faster and more convenient.

Jobseekers are encouraged to bring multiple copies of their resume, valid IDs, a ballpen, and relevant credentials. Many participating employers will conduct on-the-spot interviews and may offer immediate hiring opportunities.

Find the Nearest June 12 – Araw ng Kalayaan Job Fairs near you:

  • SM Megamall
  • SM City Marikina
  • SM Center Sangandaan
  • SM City East Ortigas
  • SM City San Lazaro
  • SM Center Las Piñas
  • SM City Sucat
  • SM City Rosales
  • SM City La Union
  • SM City Laoag
  • SM City Tuguegarao
  • SM City Bataan
  • SM City Telabastagan
  • SM City San Jose Del Monte
  • SM City Dasmariñas
  • SM City Legazpi
  • SM City Bacolod
  • SM Seaside City Cebu
  • SM CDO Downtown Premier
  • SM City Davao

More Opportunities Throughout June

The nationwide effort continues with 17 additional SM Job Fairs scheduled across the country throughout June, including special industry-focused and sector-specific hiring events.

  • June 3 – SM City Tuguegarao​
  • June 7 – SMX Davao – SM Lanang Premier ​(Tourism companies)
  • June 9 – SM City Baliwag​ (STI job fair)
  • June 9 – SM City Davao (ICT companies)​
  • June 11 – SM City Valenzuela​
  • June 11 – SM City Bacoor​
  • June 11 – SM City San Mateo​
  • June 11 – SM City Iloilo​
  • June 16 – 17 – SM City Novaliches​ (QC University job fair)
  • June 16 – 17 – SM City Iloilo (ICT companies)​
  • June 17 – SM City Calamba​
  • June 18 – SM City Bacolod​
  • June 18 – SM City Daet​
  • June 19 – SM City Baliwag (NU Job Fair)​
  • June 25 – SM City Trece Martires​
  • June 27 – SM City Bataan (Trabaho at Negosyo)​
  • June 30 – SM Center Muntinlupa

Schedules and participating malls are subject to change without prior notice. For updates and the latest list of participating malls, visit the SM Supermalls Job Fair Page or follow SM Supermalls’ official social media pages.

Whether you are a fresh graduate, graduating student, first-time job seeker, career shifter, or experienced professional, there is an opportunity waiting for you.

A Continuing Partnership for Nation-Building

This Independence Day, SM and DOLE continue with their shared mission: creating opportunities, developing skills, and helping more Filipinos build better futures. More than matching jobs with talent, the partnership empowers people to support their families, strengthen their communities, and contribute to national progress. Together, SM and DOLE continue to prove that when the public and private sectors work hand in hand, opportunities grow, communities thrive, and the nation moves forward.

A day filled with hope, handshakes, and hiring.

Visit the nearest SM Job Fair this June and take the next step toward your career journey.

 

 

 

 

Lifestyle, News

SM Supermalls becomes the first mall operator selected to implement the Department of Energy’s Oras Natin sa Efficiency (O.N.E.) initiative

SM Supermalls and the Department of Energy lead the launch of the O.N.E. (Oras Natin sa Efficiency) campaign at the SM Mall of Asia Globe, promoting collective action for energy efficiency nationwide.
(L-R)
Director Patrick T. Aquino, CESO III, Energy Utilization Management Bureau (EUMB), Department of Energy, Mr. Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls, Assistant Secretary Mandy Romero, Department of Energy, Ms. Nicole Cordovez, Binibining Pilipinas Grand International 2016, Secretary Sharon S. Garin, Department of Energy, Honorable Imelda G. Calixto-Rubiano, Pasay City Mayor, Engr. Junias M. Eusebio, Vice President for Mall Operations, SM Supermalls, Undersecretary Mario C. Marasigan, Department of Energy, Ms. Mhicaela “Bella” Belen, and Ms. Pauline Gaston.

SM Supermalls has partnered with the Department of Energy (DOE) in launching O.N.E.: Oras Natin sa Efficiency, a nationwide campaign promoting energy efficiency by encouraging Filipinos to adopt simple but collective energy-saving practices.

The initiative was officially introduced through a symbolic switch-off ceremony at the Mall of Asia Globe, highlighting the importance of responsible energy consumption. It comes amid the country’s State of National Energy Emergency under Executive Order No. 110, s. 2026, which points to geopolitical tensions and supply disruptions as key risks to energy security.

The O.N.E. campaign, anchored on the message “One Hour, One Energy, One Nation,” encourages coordinated energy reduction as a shared national habit. For SM, this means participating in anenergy reduction window where participating properties will switch off non-essential lights and reduce unnecessary energy use.

During the ceremony, SM expressed its support for DOE’s call for energy responsibility, emphasizing that energy security is a shared concern that affects homes, businesses, communities, and the daily lives of millions of Filipinos.

Department of Energy Secretary Sharon Garin delivers the keynote message during the launch of the O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia, reinforcing the call for collective action toward energy efficiency nationwide.

“At first, one hour may seem small. One switch turned off. One appliance unplugged. One light dimmed. But when many people do it together, across homes, malls, offices, and communities, that one hour becomes something bigger. It becomes a shared habit. It becomes a national effort. It becomes a reminder that each of us has a role to play in protecting our country’s energy future,” said Junias M. Eusebio, Vice President for Operations, SM Supermalls.

As part of its operational commitment, SM will assign energy officers to monitor participation and report actual energy savings to the DOE. The initiative will also include the switch-off of non-essential lights such as pylons, façade lighting, and decorative displays during the designated reduction window, supported by proper coordination and monitoring across participating properties.

Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls, highlights the company’s operational commitment to energy efficiency in support of the Department of Energy’s O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia.

Beyond the ceremonial switch-off, SM emphasized that the campaign is about building lasting habits. Through its nationwide network of most-loved malls, SM will continue to share DOE-provided energy efficiency tips and information materials with tenants, employees, customers, and millions of daily visitors—encouraging them to carry the practice beyond the mall and into their homes and workplaces.

“It is not just about one hour. It is about what that one hour teaches us. That energy efficiency can be practical. That sustainability can be part of everyday life. That small habits, when shared by many, can help move a nation forward,” Tan added.

Pasay City Mayor Imelda G. Calixto-Rubiano expresses support for the O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia, underscoring the vital role of local government units in advancing energy efficiency and sustainability efforts.

The O.N.E. campaign is in line with SM Supermalls’ long-standing environmental efforts under SM Cares and the broader SM Green Movement, which advocate for responsible energy use, climate action, and everyday sustainable practices. SM continues to advance its sustainability agenda through energy-efficient operations, solar energy initiatives, and the expansion of EV charging facilities across its properties.

By supporting the DOE’s O.N.E. initiative, SM highlights the private sector’s role in promoting national energy responsibility, demonstrating how small, consistent collective actions can lead to meaningful impact.

Together, one hour truly makes a difference for one nation.

 

 

 

 

 

 

Lifestyle, News

SM Supermalls’ ongoing commitment to sustainability

The mall operator continues to pioneer eco-friendly programs

 

SM Supermalls’ journey toward building a more sustainable and greener future dates back to the 1990s, when it installed a wastewater treatment facility at SM Southmall. This pioneering system, which reuses treated wastewater for irrigation and sanitation purposes, became the starting point of the company’s long-term commitment to environmental care and resource efficiency.

The initiative was led by Mr. Hans Sy, now Chairman of the Executive Committee of SM Prime Holdings. Beyond his role in business, he is widely recognized as an advocate for sustainability, promoting the belief that economic growth should always go hand in hand with environmental responsibility.

Mr. Sy’s groundbreaking vision has been deeply ingrained in how SM Supermalls are designed and managed. Over the years, the institution has launched industry-first programs that focus on waste management, water conservation, energy efficiency, and air quality — all of which have helped improve environmental conditions and the quality of life in surrounding communities.

SM Supermalls’ enduring commitment to sustainability was already in motion before the Securities and Exchange Commission’s mandate for publicly listed companies and large non-listed entities to submit sustainability disclosures, effective in fiscal year 2026.

Its water conservation efforts have recycled approximately 6.6 million cubic meters of wastewater — equivalent to almost 3,000 Olympic-sized swimming pools — across its malls annually. In SM Baguio specifically, over 19,000 cubic meters of rainwater have been recycled for kitchen and operational use, benefiting adjacent communities by conserving valuable water.

Moreover, its Trash To Cash Recycling Market has collected approximately 1.5 million kilograms of recyclables every year, and has continuously encouraged patrons to visit their most-loved SM Supermall to join the movement toward waste segregation. Its energy management initiatives have seamlessly woven form and function into its SkyGardens and open spaces, which provide natural ventilation and have drastically improved air quality for its patrons.

Over the last few years, the mall operator has been leading the charge towards eco-friendly power options. It currently has an estimated 200,000 solar panels on 65 hectares of rooftops across its properties. The vast energy system powers mall operations while reducing the overall carbon footprint. The initiative has equipped SM Supermalls amid pressures to seek alternative energy sources during the energy crisis.

SM Supermalls continues to grow its electric vehicle charging network in support of the transition toward more sustainable transportation. It currently operates 160 EV charging stations across its malls nationwide, with further expansion plans underway.

Looking ahead, SM Supermalls is committed to developing innovative solutions that deliver long-term benefits for future generations, building on its decades-long commitment to greener and more resilient urban spaces. Sustainability remains central to its vision, and as it expands across the country, it also strengthens its commitment to improving the well-being of surrounding communities.

 

 

 

Lifestyle, News

Successful Job Fair at SM City Dasmariñas Strengthens Momentum for Nationwide “Araw ng Kalayaan” Program

Thousands of jobseekers gather at SM City Dasmariñas during the SM Retail Job Fair, opening doors to new careers and brighter opportunities for Filipinos.

SM Supermalls, together with its valued partners, successfully held the SM Group Job Fair at SM City Dasmariñas last May 27, gathering job seekers, employers, and career opportunities in one convenient and accessible venue.

The one-day hiring event saw a strong turnout of job seekers from Cavite and nearby communities, linking applicants with employment opportunities from some of the country’s well-known retail and service companies. Among the participating employers were Ace Hardware, Watsons, SM Store, SM Supermarket, SM Appliance Center, Sports Central, Toy Kingdom, Savemore, Alfamart, Goldilocks, National University, and other SM Group affiliates.

More than 1,000 job seekers attended the event, interviewing with more than 20 companies offering opportunities across retail, operations, merchandising, customer service, finance, marketing, warehouse operations, pharmacy, and management roles. More than 140 were hired on the spot (HOTS) with several hundreds more for follow-up interviews beyond the job fair. This reflects the event’s immediate impact in helping Filipinos move closer to meaningful employment.

Successful applicants celebrate their hired-on-the-spot (HOTS) moments after securing new career opportunities at the SM Retail Job Fair.

For many attendees, the event became more than just a job fair—it became an opportunity for a fresh start and a brighter future.

One hired-on-the-spot (HOTS) applicant shared how the SM Job Fair gave them renewed hope and confidence in finding meaningful work.

“Thanks, God! Kasi natanggap din naman agad ako at hindi ako nahirapan. Anong oras palang uuwi na ako kasi tanggap na ako. And this is my first time kasi umattend ng job fair. And hindi ako na disappoint kasi napaka accommodating ng staff kamo. At saka ambabait pa,” shared Marissa Orias Urbano, hired at Toy Kingdom.

Applicants line up early at the SM Retail Job Fair in search of fresh starts, meaningful work, and future opportunities.

Some successful hires plan to use their income to fund their education. Marcelo P. Magboo III who was hired at SM Appliance Center shared that he stopped his college education for almost two years because of financial problems. He participated in the SM Job Fair, “napagisip-isip ko po ngayon na, bakit hindi po ako magtrabaho para makapag-aral ulit… Masaya po (na natanggap), tumaas po yung chance na makapag-aral ako ulit. Thank you SM for giving me a chance to get a job… magkakaroon na ako ng pambayad sa sarili kong pag-aaral.”

Government and institutional partners also emphasized the importance of bringing opportunities closer to communities through accessible employment platforms.

From resumes to real opportunities—jobseekers connect directly with leading employers during the SM Retail Job Fair at SM City Dasmariñas.

Companies also shared how SM job fairs allowed them to more easily connect with talents and fill-up their vacancies. “Sobrang nakaka-overwhelm… andaming tao. Yung mga area na meron akong vacancy dito, around Dasma, Imus, and Bacoor… super happy kasi na filled-in na. So, may mga na hired on the spot kami. Thank you so much SM Dasmariñas. Sana marami pang job fair,” shared Daniela Capistrano, Talent Acquisition Officer from Goldilocks Bakeshop Inc.

Initiatives like the SM Job Fairs help bridge jobseekers to immediate employment opportunities while making the process more accessible and community-based. Meanwhile, DICT highlighted the importance of digital readiness and future-ready learning as part of today’s evolving workforce landscape through their booths.

The initiative was made possible through strong collaboration among SM Supermalls, SM Retail, Jobstreet, PSAC Jobs, PCCI, ECOP, PHILEXPORT, PESO, LGUs, DICT, and other institutional partners committed to supporting employment generation and workforce development.

Career opportunities across retail, customer service, operations, and management were made available during the SM Retail Job Fair.

One-Stop Job Application Experience

SM Job Fairs also integrate government support services to help streamline the hiring process for applicants. Participating agencies—including the Social Security System (SSS), PhilHealth, Pag-IBIG, and other government partners—help applicants process essential employment requirements on-site, making the experience faster, easier, and more accessible.

This collaboration between government, industry, and private sector partners reflects a shared mission of helping more Filipinos move forward through employment and lifelong learning.

The successful turnout at SM City Dasmariñas also builds momentum for the upcoming nationwide Araw ng Kalayaan Job Fairs this June 12 across participating SM malls nationwide.

This year’s Independence Day Job Fairs will go beyond traditional hiring by integrating digital upskilling and future-ready learning opportunities in partnership with DICT, TESDA, Jobstreet, and local government partners. Main event activities will be highlighted at SM City East Ortigas, featuring digital upskilling sessions and participation from Pasig City local government and various institutional partners.

Partnerships between government, industry, and private sector groups help create more accessible employment opportunities for Filipinos.

Applicants can also look forward to learning opportunities focused on AI, digital productivity, cybersecurity awareness, and workplace readiness—supporting not only immediate employment, but long-term career growth in today’s evolving workforce.

Participating malls for the June 12 SM Araw ng Kalayaan Job Fairs include:

  1. SM Megamall
  2. SM City Marikina
  3. SM Center Sangandaan
  4. SM City East Ortigas
  5. SM City San Lazaro
  6. SM Center Las Piñas
  7. SM City Sucat
  8. SM City Rosales
  9. SM City Laoag
  10. SM City Tuguegarao
  11. SM City Bataan
  12. SM City Telabastagan
  13. SM City San Jose Del Monte
  14. SM City Dasmariñas
  15. SM City Legazpi
  16. SM City Bacolod
  17. SM Seaside City Cebu
  18. SM CDO Downtown Premier
  19. SM City Davao
  20. SM City General Santos

Additional SM Job Fairs and industry-focused hiring events will also continue throughout June in select SM malls nationwide, further strengthening SM Supermalls’ commitment to helping Filipinos access jobs, skills, and new opportunities closer to their communities.

  1. June 3 – SM City Tuguegarao​
  2. June 7 – SMX Davao – SM Lanang Premier (Tourism & Hospitality)​
  3. June 9 – SM City Baliwag​
  4. June 9 – SM City Davao (ICT companies)​
  5. June 11 – SM City Valenzuela​
  6. June 11 – SM City Bacoor​
  7. June 11 – SM City San Mateo​
  8. June 11 – SM City Iloilo​
  9. June 16 – 17 – SM City Novaliches​
  10. June 16 – 17 – SM City Iloilo (ICT companies)​
  11. June 17 – SM City Calamba​
  12. June 18 – SM City Bacolod​
  13. June 18 – SM City Daet​
  14. June 25 – SM City Trece Martires​
  15. June 27 – SM City Bataan (Trabaho at Negosyo)​
  16. June 30 – SM Center Muntinlupa

At SM Supermalls, opportunities extend beyond jobs, helping more Filipinos progress through meaningful employment, skills development, and better prospects for the future.

Schedules and participating malls may change without prior notice. For the latest updates and complete list of participating locations, visit the SM Supermalls Job Fair page or follow SM Supermalls’ official social media accounts.

 

 

Fashion, Lifestyle, Sports

Fresh Ways to Move, Dress, and Begin Your Metro Lifestyle at SM Supermalls

Real talk: there are days when you’re constantly moving, and other days when you’re simply a bit better than you were yesterday.

Either way, it all contributes to your self-love journey—not just about exercise, but about staying active in your own way, building new habits, and discovering what truly suits you each day. Around the Metro, SM Supermalls continues to grow with fresh finds and experiences that help you ease into that rhythm more naturally.

From performance gear to ways to get moving and everyday style upgrades, here are your next go-to spots that meet you where you are—right here at your most-loved mall, SM Supermalls where everything is All For You.

Either way, it all counts. It’s not about being active all the time; it’s about finding your own pace, trying something new when you’re ready, and choosing what feels right for you.

Just around the Metro, SM Supermalls continues to grow with new finds and experiences that make it easier to begin, reset, or simply switch things up–whether that means moving more, dressing with more intention, or taking that first small step.

From performance gear to easy ways to get started, and everyday style upgrades, here are your next go-to spots that meet you where you are—right here at your most-loved mall, SM Supermalls, where everything is All For You.

Getting Into the Game

Whether you’re starting from zero or getting back into it, having the right space–and gear—makes all the difference.

  • Wilson

Your sporty era just found its match. Wilson lands at Level 2 of SM Podium with performance-driven pieces and court-ready essentials made for every kind of active day.

  • Avari Tennis

Practice that swing and be rally ready with Avari Tennis’ first-ever SM store at Level 5 of SM Podium.

Showing Up, Your Way

  • Ayumi

The secret to your “I woke up like this!” everyday look! Ayumi is soon opening at the North Towers, Level 3 of SM North EDSA with soft, wearable staples perfect for everyday styling.

  • Ball & Chain

This one’s worth the detour! Ball & Chain brings its first-ever pop-up in the Philippines to The Block, Level 2 of SM North EDSA, serving bold pieces that instantly add edge to your everyday look!

Because being in your active era isn’t just about movement, but also about how you show up every day, the soon-to-open Coach at the 2nd Level, Mega B of SM Megamall brings elevated everyday pieces that balance style and function, for moments on and off the move. Think modern classics, premium craftsmanship, and statement staples that fit seamlessly into your daily rotation—whether you’re heading out or slowing down.

No matter what your active era looks like—whether you’re always on the move or simply easing into your own rhythm—there’s always something new ready to become part of your routine. Explore new spaces, try fresh experiences, and make them truly yours at SM Supermalls, which continues to evolve with exciting finds and offerings, all for you.

Stay updated by following @smsupermalls on social media or visiting SM Supermalls www.smsupermalls.com for the latest news and events.

 

 

 

 

 

 

Lifestyle

5 Reasons Shoppers Can’t Get Enough of the Bulawan Trade Fair at SM Bacolod

Discover Negrense artisans, local finds, and exciting experiences that deserve a spot on your plans

SM Supermalls and the Association of Negros Producers (ANP) formally open the Bulawan Trade Fair at SM City Bacolod, celebrating Negrense creativity, craftsmanship, and entrepreneurship while creating greater opportunities for local MSMEs to thrive. L-R: Brigadier General Ted Dumosmog Commanding Officer 303rd Brigade; Gov. Eugenio “Bong” Lacson; Mary Ann Colmenares, 40th Negros Trade Fair Chairperson; May Castro, Public Relations Manager of SM City Bacolod; and Lynna Joy B. Cardinal, DTI Negros Occidental Provincial Director.

The Bulawan Trade Fair is now in full swing at SM City Bacolod, attracting shoppers, creatives, and advocates of local craftsmanship in a lively celebration of Negrense artistry, innovation, and enterprise. After a strong opening day turnout, the three-day event continues to highlight locally made products and the inspiring stories of MSMEs from Negros Occidental, reinforcing why it remains a must-visit weekend destination.

Organized in collaboration with the Association of Negros Producers (ANP), the group also responsible for last year’s successful Negros Trade Fair at SM Aura Premier, the Bulawan Trade Fair stands as a tribute to local creativity while also opening doors for MSMEs to reach broader national markets through SM Supermalls’ extensive retail network.

Here are five reasons why shoppers are loving the Bulawan Trade Fair at SM Bacolod:

  1. It’s where Negrense craftsmanship meets modern innovation

Shoppers are especially flocking to the fair for highly sought-after Negrense delicacies, handcrafted home décor, artisanal fashion accessories, woven products, natural crafts, and locally made food favorites that showcase the distinct creativity and craftsmanship of Negros Occidental.

Proudly Negrense delicacies, artisanal creations, and handcrafted products take center stage at the Bulawan Trade Fair, showcasing the innovation and creativity of local MSMEs.

Visitors can also discover original and never-before-seen product concepts featured in SIBOL: The 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition—a prestigious platform where new products and creative concepts are introduced, judged, and recognized for excellence and innovation.

The Bulawan Trade fair serves as a platform for Negrense artisans and entrepreneurs to champion their culture and distinct creative palates to a wider market of customers through SM Supermalls

“People now appreciate products with authentic stories and craftsmanship,” shared Eva Si of ChiEvs Stones and Crystals. “The Bulawan Trade Fair allows us to proudly showcase Negrense creativity to more customers and new markets.”products and creative concepts are introduced, judged, and recognized for excellence and innovation.

  1. It’s a major boost for local and next generation Filipino MSMEs

As part of SM Supermalls’ continuing SM for MSMEs advocacy, the event provides entrepreneurs with greater visibility, stronger customer engagement, and opportunities to scale beyond their local communities. “SM Supermalls continues to open meaningful opportunities for MSMEs across the country,” said Joaquin San Agustin. “Through events like the Bulawan Trade Fair, we help local businesses connect with more customers, strengthen their brands, and become part of a larger movement that champions Filipino entrepreneurship.”

Local artisans proudly showcase their latest creations as guests flock to the Bulawan Trade Fair at SM City Bacolod.

  1. It’s where future Negrense brands are discovered

SIBOL: The 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition serves as a preview leading toward the milestone 40th Negros Trade Fair happening later this year in Manila. The competitions introduce new products and concepts to the market, where entries are judged based on innovation, craftsmanship, and design excellence before potentially being launched commercially after the judging on May 29.

Winning products often gain wider exposure through the Negros Trade Fair, including previous standouts such as Chorizo Hamonado and Recado in Chili Oil, which eventually became part of the Manila showcase.

The Bulawan Awards recognize products from ANP members and, this year, also welcome non-ANP participants under an Open Category—expanding opportunities for emerging entrepreneurs and creators across Negros Occidental.

Negrense entrepreneurs connect with wider audiences through SM Supermalls’ MSME platform, transforming local craftsmanship into growing business opportunities.

Meanwhile, the Pilak Awards highlight products developed by MSMEs supported by the Negros Occidental Technology and Livelihood Development Center (TLDC) under the Provincial Government of Negros Occidental, which empowers MSMEs, farmers, and marginalized communities through livelihood development, skills training, and enterprise support.

The ANP-PGNO Balik Salig Design Competition shines a spotlight on former conflict area communities, using creativity and weaving as tools for empowerment, peace-building, and sustainable livelihood generation. Through handcrafted products and cultural storytelling, participating communities showcase resilience, heritage, and hope.

For over four decades, ANP has championed Negrense entrepreneurship, design innovation, and craftsmanship by creating platforms that help local businesses grow and thrive. “The overwhelming support during opening day reflects the growing appreciation for proudly local products and Negrense talent,” shared Mary Ann Colmenares, 40th Negros Trade Fair Chairperson. “Through our partnership with SM Supermalls, we are able to give our artisans and MSMEs a stronger platform to reach wider audiences.” 

  1. Visitors can experience more than just shopping

Beyond the exhibits, guests can immerse themselves in a dynamic lineup of creative workshops, industry meetups, talks, runway presentations, and live product judging sessions that celebrate the intersection of culture, creativity, sustainability, and entrepreneurship.

Among the activities happening throughout the fair are macrame workshops, women-led art sessions, design talks, and fashion presentations featuring local arts and crafts. “It’s inspiring to see people not just buying products but also wanting to learn the stories and processes behind them,” shared CJ Jimenez of Vaca Japonesa. “That connection makes events like this very meaningful for makers like us.”

The Bulawan Trade Fair transforms SM City Bacolod into a vibrant marketplace showcasing the best of Negrense artistry and innovation.

  1. Every purchase supports local communities

Every handcrafted product purchased at the fair directly supports local artisans, community-based enterprises, and livelihood programs across Negros Occidental. The event also features products from communities supported through the Balik Salig Awards, a collaborative initiative that empowers former conflict-affected communities through weaving, craftsmanship, and sustainable livelihoods.

Products developed by MSMEs supported by the Negros Occidental Technology and Livelihood Development Center (TLDC) highlight the power of livelihood development, creativity, and local enterprise.

By choosing to support local creators, shoppers contribute to a broader effort that preserves cultural heritage, empowers communities, and fosters Filipino entrepreneurship. At SM City Bacolod, the Bulawan Trade Fair and SIBOL Design Competition continue to showcase Negrense creativity, enterprise, and community empowerment, while also helping local MSMEs expand from regional artisans into brands with national recognition.

To learn more, visit msme.smsupermalls.com or email [email protected].

 

Food

Chooks-to-Go’s Latest Campaign Brings the Flavor of Filipino Sarap to Life

Known for its iconic “Masarap Kahit Walang Sauce” promise, Chooks-to-Go, one of the Philippines’ leading roasted chicken brands, celebrates the energy and warmth of Filipino gatherings through its latest campaign, “ChookChoo-O Ang Sarap.” Drawing inspiration from fiestas, casual get-togethers, and everyday moments shared over delicious food, the campaign is brought to life through an upbeat music video and radio spot that showcase the distinct joy, flavor, and togetherness that define the Chooks-to-Go experience.

Adding even more excitement to the campaign is Kyline Alcantara, who joins the celebration as one of the featured personalities in the music video, bringing youthful energy and vibrant Filipino spirit to the campaign.

Led by the beloved Chooksie mascot, the film takes viewers on a colorful journey through some of the country’s most festive traditions – from the vibrant streets of Lucban during the Pahiyas Festival, to the lively atmosphere of Panagbenga, and the energetic spirit of Sinulog. Along the way, Chooksie spreads fun, music, and flavor, turning every moment into a celebration.

More than just a catchy expression, “ChookChoo-O Ang Sarap” represents the unmistakable joy Filipinos feel when delicious food brings people together. The campaign highlights the role of Chooks-to-Go and Chooks Diner in creating memorable bonding moments — whether during grand festivities or simple everyday meals shared with family and friends.

“In the Philippines, sarap is never quiet. It is sung in festivals, danced in the streets, and felt in every salu-salo,” said James Benedict Carreon, President of Chooks-to-Go Inc. “This music video captures the spontaneous expression of joy that delicious food brings to Filipinos everywhere.”

Featuring a catchy jingle, colorful visuals, and lively storytelling, the campaign highlights Filipinos’ deep appreciation for good food, music, and shared moments. Through “ChookChoo-O Ang Sarap,” an ordinary meal becomes a vibrant celebration of Filipino culture, showing that every gathering can turn into a memorable occasion when people come together.

The music video is now streaming on digital platforms and airing on radio stations nationwide. Watch the music video here:

Youtube: https://www.youtube.com/watch?v=WZZkn1hAZhU

Facebook: https://www.facebook.com/reel/2519445185152299

Tiktok: https://www.tiktok.com/@chookstogo_ph/video/7642530584354508053

Lifestyle

Government Service Express now opens at SM Center San Pedro

SM Supermalls and its government partners reaffirm their commitment to accessible, people-centered services with the opening of the Government Service Express at SM Center San Pedro. Leading the ribbon-cutting ceremony are (from left) Pag-IBIG Area Head Sally Banal; Regional Investigation and Detective Management Division (CALABARZON) Chief P/Col. Gerald S. Dee; SSS South Luzon Division 1 Vice President Engr. Edwin Igharas; SM Supermalls SAVP Division Head John Jason Terrenal; San Pedro City Mayor Art Joseph Mercado; San Pedro City Vice Mayor Nina Almoro; Laguna Police Provincial Office Provincial Director P/Col. Sando J. DC Tafalia; SM Supermalls AVP South 3 Aurea Angelica Toreja; and San Pedro City Police Station Officer-in-Charge PLT/Col. Reynaldo N. Vitto.

SM Supermalls, together with the City Government of San Pedro and several national government agencies, formally launched the Government Service Express (GSE) at SM Center San Pedro on May 25, 2026, broadening public access to essential government services through a convenient one-stop location inside the mall.

The newly launched GSE is the 19th Government Service Express in SM malls across the country, highlighting SM Supermalls’ ongoing effort to evolve its malls into community hubs that extend beyond shopping—bringing together essential services, daily needs, and meaningful experiences in one place.

SM Supermalls and the City Government of San Pedro formally inaugurated the Government Service Express at SM Center San Pedro, expanding access to essential public services for the community.

The opening was attended by SM Supermalls representatives, local government officials, and partner agencies, marking another milestone in strengthening public-private collaboration and improving access to government services for the community.

Designed as a centralized one-stop hub, the Government Service Express allows customers to complete multiple government transactions more efficiently in one location—supporting workers securing employment requirements, entrepreneurs processing permits and clearances, families managing civil documents, and residents accessing healthcare and social protection services.

The Government Service Express at SM Center San Pedro brings together services from the Business Permits and Licensing Office (BPLO), Local Government Unit (LGU), Philippine National Police (PNP), Local Civil Registry Office, and National Bureau of Investigation (NBI) to name a few, in one convenient and accessible hub.

Beyond Convenience: Supporting the Everyday Needs of Working Communities

More than accessibility, the Government Service Express plays a meaningful role in supporting the daily realities of Filipino workers and families. By integrating agencies like the Business Permits and Licensing Office (BPLO), Local Government Unit (LGU), Philippine National Police (PNP), Local Civil Registry Office and National Bureau of Investigation (NBI) within the mall environment, GSE allows individuals to:

  • Process employment and documentation requirements including postal ID, without disrupting work schedules
  • Access healthcare and social security services more efficiently
  • Secure clearance including fire safety permits and benefits needed for career and livelihood opportunities

Representatives from SM Supermalls, officials from the San Pedro LGU, and partner government agencies officially open the Government Service Express at SM Center San Pedro.

With these government agencies present, communities also gain access to health-related services and programs, contributing to improved well-being while reducing the time and cost typically associated with multiple government visits. Functioning as a modern-day community service hub, GSE complements local government efforts by providing a more accessible, organized, and customer-friendly environment—particularly valuable for urban and working populations who prioritize efficiency and reliability.

Rather than serving as a space for one-time assistance, the SM Government Service Express empowers individuals to move forward—whether through employment, healthcare access, or financial security programs, now all in one place.

The rollout of the GSE at SM Center San Pedro underscores the strong partnership between the public and private sectors in enhancing the delivery of government services. By making government agencies more accessible to local communities, SM Supermalls helps lower barriers and promote more inclusive access to essential public services. Through programs like the Government Service Express, SM Supermalls further solidifies its position as the most loved mall—creating spaces that go beyond transactions to truly serve people and communities.

 

 

 

 

 

 

Lifestyle, News

Solar Panel Initiative Benefits Both Customers and Communities Across the Country

SM North EDSA

In response to the ongoing energy state of emergency and increasing electricity demand during the summer season, SM Supermalls is strengthening its energy efficiency measures to ensure uninterrupted service for customers and nearby communities, while also maintaining the continuity of its operations.

The SM Group operates the largest rooftop solar panel network in the country among property developers. Its commitment to renewable energy began in 2014 with the initial installation of solar panels at SM North EDSA, well ahead of government sustainability requirements and long before the current energy challenges increased the need for alternative power sources. With more than 200,000 solar panels installed across 59 mall properties and spanning 65 hectares, this extensive system supports SM’s most visited malls through a hybrid energy approach, improving operational efficiency while promoting more sustainable operations.

Impact to Communities

Collectively, these panels generate 106 MWp of solar power, meeting over 50% of the mall operator’s electricity needs and helping ensure stable operations—from lighting to elevators. By integrating solar energy, SM reduces costs, improves efficiency, and delivers a more reliable, comfortable experience for tenants and shoppers.

This hybrid energy strategy, paired with its adjusted mall operating hours reduces SM’s reliance on the national grid, helping ease pressure on the overall energy supply and free up capacity for households, schools, hospitals, offices, and essential services, in its surrounding communities particularly during peak hours.

SM’s strengthened energy efficiency efforts amid the ongoing energy crisis reflect its continued push for transformative sustainability, delivering meaningful and tangible benefits to both customers and surrounding communities.

 

 

 

Lifestyle, News

SM Supermalls receives international recognition with two Silver awards at the prestigious ICSC MAXI Awards

Sustainability-driven initiatives Art From All and SM Green Movement gain international recognition for community impact and innovation

SM Supermalls has once again showcased its purpose-driven initiatives on the global stage after winning two Silver Awards at the prestigious ICSC MAXI Awards, one of the most highly regarded honors for excellence in marketing and innovation within the retail and shopping center industry.

The awards recognized “Art From All: Turning Community Action into Public Art” and “The SM Green Movement: Sustaining Communities Through Responsible Design.”

SM Supermalls’ Art From All initiative was recognized for transforming sustainability into an immersive and participatory mall experience.

Launched in May 2025, the initiative invited shoppers to donate plastic waste and witness it transformed into large-scale cultural art installations inside the mall. Instead of simply raising awareness, Art From All made sustainability interactive and visible by integrating the experience directly into everyday mall foot traffic.

The initiative encouraged communities to actively engage in environmental action while showcasing how creativity and collaboration can breathe new life into discarded materials.

Meanwhile, SM Green Movement earned global recognition for its long-running sustainability framework focused on reducing the environmental impact of large-scale mall operations.

Designed to address growing pressures on water, energy, and waste systems in fast-growing urban communities, the initiative continues to scale sustainability programs across SM Supermalls properties while encouraging greater environmental awareness among the public.

Presented by the International Council of Shopping Centers (ICSC), the MAXI Awards honor exceptional campaigns and initiatives from shopping centers and retail brands around the world that deliver significant impact on communities, culture, and business.

Beyond recognizing excellence in marketing, the award highlights SM Supermalls’ ongoing dedication to enhancing everyday experiences—whether by supporting Filipino creativity, building meaningful connections, or promoting sustainable lifestyles.